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William Hill Australia promotion code 2017

  • William Hill promo code information
  • The William Hill new customer bonus is now available in Australia
  • All you need to know about the William Hill Australia brand

Looking for the William Hill Australia promotion code? Read about the exclusive new customer bonus available from the leading bookmaker.

Get up to $502 in bonus bets at*

William Hill may be a new name to the online betting marketplace in Australia, but they are actually the second biggest bookmaker in the country behind Sportsbet.

The William Hill brand was launched in Australia in 2015 when it replaced Sportingbet, which was owned by the UK-based parent brand along with sister bookmakers Centrebet and Tom Waterhouse. Both of those brands are scheduled to be merged with William Hill.

In addition to an excellent website and app, a host of markets and promotions, William Hill Australia offer one of the biggest welcome bonuses available with up to $700 available with the 100% first bet matched deal.

To claim the $502 first bet match offer, simply:

1. Go to William Hill Australia via this link
2. Click 'Join Now' and complete the registration - no William Hill promo code is needed to claim the new customer offer
3. Place your first bet after joining
4. You will then get a free bet equal to the stake of your first bet

The offer is not available to residents of NSW, SA, VIC and WA.


The William Hill brand was launched in Australia in February 2015 when it replaced Sportingbet. It is also set to be joined under the one name by sister bookmakers Centrebet and Tom Waterhouse.

The bookmaker is licensed in the Northern Territory and is one of the world’s leading betting and gaming companies as they employ more than 18,500 people. 

William Hill has a long and rich history having been founded in the UK back in 1934 with the Australian arm the latest move in expansion across the globe.

In Australia, William Hill provide a blend of impressive markets and odds, unmissable promotions, bonus bets and money back specials and the latest technology following the launch of the Click To Call feature to place in-play bets live online without the need to use a telephone operator.

Click To Call live betting is now available
What are the benefits of a William Hill account?

Number one is the welcome bonus. William Hill stand out above their rivals with $700 available in bonuses to new customers thanks to the 100% first bet match promotion.

The impressive weekly promotions, which include money back specials on racing and sports, one-off bonus bet deals, double winnings offers and premium price enhanced odds, are another significant benefit of betting with William Hill.

And the Click To Call feature mentioned early is another reason. It has made betting on live events a whole lot easier by opening up the ability to place bets online via the new technology rather than through the traditional telephone betting services.

What are the odds like at William Hill?

You'll get a fair price for your money at William Hill, who are competitive with their bookmaking rivals when it comes to odds.

The Best Tote +5% available on metropolitan meetings from Sydney, Melbourne, Brisbane, Adelaide and Perth each week ensures that horse racing punters get one of the biggest returns. There is also similar offers for harness racing and greyhounds.

William Hill is pretty competitive on their sports betting too, and while they don’t offer as many markets as some of the other bookmakers they cover all of the popular sports such as NRL, cricket, tennis, basketball and more.

Do they do money back specials?

Sporting fans can take advantage of a number of regular promotions with the AFL, NRL and NBA being three leading sports that often have weekly offers available.

You will find William Hill refunding losing bets if your team lose (for example if they score 80 points or more in an AFL game or 20 points or more in an NRL game), although they are restricted to certain states. 

Racing offers are available every weekend too with money back on quaddie bets and refunds if your runner finishing second or third in big races. 

They are among the best money back specials available from any bookmaker.

Do they have a mobile app?

The William Hill Australia app is simple to use and speedy to load - everything you need your app to be. 

When you're trying to place a bet on the go, you'll have little problem with the app. It is well designed, neat and allows you access to all of the markets available on the website. 

And what about the welcome bonus?

When you sign up you will get up to $502* in bonus bets thanks to the 100% matched bonus offer.

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William Hill Australia promotion code 2017

Looking for the William Hill Australia promotion code? Read about the exclusive new customer bonus available from the leading bookmaker.

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